Last updated on Mar 8, 2024
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Step 1: Define your goals and audience
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Step 2: Gather your sources and materials
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Step 3: Choose a format and tool for your mood board
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Step 4: Arrange and edit your elements
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Step 5: Add colors and fonts
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Step 6: Review and refine your mood board
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Here’s what else to consider
A mood board is a visual tool that helps you define and communicate the style, tone, and atmosphere of your web design project. It can also inspire you to explore new ideas, experiment with different elements, and refine your vision. In this article, you will learn how to create a mood board for your web design project in six simple steps.
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- Barbara Clarke Ruiz Creator, Innovative Thinker, Connector, Brand Builder, Activewear Design and Mktg Expert- Adidas, Nike, Walmart, NB…
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- Michaela Eichenbaum Founder and Creative Producer
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- Josh Pindjak Senior Product Designer at Upollo
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1 Step 1: Define your goals and audience
Before you start collecting images, colors, fonts, and other components for your mood board, you need to have a clear idea of what you want to achieve and who you are designing for. Think about the purpose, message, and values of your website, as well as the needs, preferences, and expectations of your target audience. Write down some keywords, phrases, or questions that summarize your goals and audience, and use them as a guide for your mood board.
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- Michaela Eichenbaum Founder and Creative Producer
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Call me a millennial but Pinterest has always been my starting point for mood boards and the beginning phases of inspiration exploration. Each click / photo takes you on a new path to unlock the next.
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Having our goals clear in head brings the clarity If we are sure about the message we want our designs to conveyHalf of the battle is already fought
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To create a mood board for your web design project, gather inspiration from websites, design galleries, and physical materials. Define project goals and target audience. Utilize digital tools like Pinterest or Adobe Spark, or opt for a physical board to arrange visuals such as color palettes, typography samples, images, textures, and patterns. Incorporate branding elements for consistency. Experiment with layout and organization for cohesion. Share the mood board for feedback, and use it as a reference throughout the design process.
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2 Step 2: Gather your sources and materials
Next, you need to find and gather the sources and materials that will help you express your web design style and mood. You can use online platforms like Pinterest, Dribbble, Behance, or Unsplash to search for images, illustrations, icons, logos, patterns, textures, and other visual elements that match your keywords and themes. You can also use offline sources like magazines, books, posters, flyers, or objects that inspire you. Save or print the sources and materials that you like, and organize them by categories or colors.
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- Júlia Bertú 🏳️🌈 Illustration | Graphic Design
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Gosto muito de usar o Freeform porque aí vou acessando pelo celular, computador e iPad. Em um primeiro momento, acho importante que nosso "toró" de ideias contenha várias coisas que passam na nossa cabeça: sites parecidos com o que queremos criar, empresas que dialogam com o mesmo público, uma capa de album que transmite a mesma sensação que buscamos gerar, um post do insta que vimos, etc. Depois desse "esvaziamento" de várias coisas que nos tocam e permeiam o projeto, vem a parte da filtragem. Nesse momento, nos aprofundamos naquilo que é realmente essencial que seja desenvolvido e é quando aceitamos perder em volume pra ganhar em sofisticação.
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- Andrew Davies
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I like to use Chrome plugins like Diigo or Pinterest Save to collect, and archive inspiration I find throughout my day. So the first place I look when gathering for a new mood board is my library of already-collected inspiration
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3 Step 3: Choose a format and tool for your mood board
Now, you need to decide how you want to present your mood board. You can choose between a digital or a physical format, depending on your preference and convenience. A digital mood board can be created using online tools like Canva, Adobe Spark, or Milanote, or software like Photoshop, Illustrator, or InDesign. A physical mood board can be created using a board, a wall, or a notebook, and tools like scissors, glue, tape, or pins. Choose a format and tool that suits your web design project and workflow.
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- Nate Bear 🐻 Sr. Art Director @ VaynerX Consulting | Web3 Animator
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I never would consider a physical moodboard unless it's for a long term goal, vision board sort of thing.Figjam is great for most situations. Powerpoint or Slides can also be decent option if your client is more comfortable comfortable with those and you can still work collaborate. Also forces you to curate a bit and pick the strongest examples because there is only so much you can fit on a page. I usually save this for presenting version 2 of the moodboard to client, but use FigJam to work out the messy initial thinking.
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- Josh Pindjak Senior Product Designer at Upollo
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Each moodboard you create should communicate a specific idea to your client, to help the designer figure out the client's preferences for the direction of the project. Group of the images you've collected into 2-4 separate ideas, sorted by vibe/color/direction. Come up with a catchy name and description for the moodboard based on what you already know about the project, and goals of the client.Many designers use Figma, Figjam, Google Slides or Adobe InDesign to create a moodboard. Each moodboard should contain a Name, Description, as well as the images themselves. Keep each moodboard to 1 page maximum so the client can easily tell each of them apart and pick their favorite.
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4 Step 4: Arrange and edit your elements
Next, you need to arrange and edit the elements that you gathered for your mood board. You can use a grid, a collage, or a freeform layout, depending on the style and mood that you want to convey. Try to create a balance and harmony between the elements, and use contrast, repetition, alignment, and proximity to create visual interest and hierarchy. You can also crop, resize, rotate, or filter the elements to make them fit better with your mood board.
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- Joshua Hunt Design at CommandBar
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Be clear about which elements in the reference work you're inspired by.For example:"The experimental typography in the H1 and motion elements."Also include anti-inspiration:"Colors are way off brand for <project x>. Typography is too conventional."
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- Mary-Jane Turcotte She/Her/Hers Manager, Creative Services, Client Experience Office at Sun Life Financial
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I like to create a story and provide a rationale based on what I feel the most effective approach would be. Then provide alternatives based on the creative brief.
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5 Step 5: Add colors and fonts
Now, you need to add colors and fonts to your mood board. Colors and fonts are essential for creating a mood and a personality for your web design project. You can use a color palette generator like Coolors, Adobe Color, or Colormind to find or create a color scheme that matches your mood board elements. You can also use a font finder like Fontjoy, FontPair, or Google Fonts to find or create a font combination that complements your mood board elements. Add swatches and samples of your colors and fonts to your mood board.
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- Lisa Klein Mac is my go to....
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Finding fonts, in my experience I found I have a font idea in my head and then I try to look at fonts that come as close to what I was thinking. There are so many fonts to choose from. I usually will try several different fonts and see if they work with my vision.
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- Mary-Jane Turcotte She/Her/Hers Manager, Creative Services, Client Experience Office at Sun Life Financial
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If I do not have to align to a specific brand font I like to use dafont to present a variety of fonts that fit my vision.I will present in black and white first then add colour combo's based on the themes created earlier.
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6 Step 6: Review and refine your mood board
Finally, you need to review and refine your mood board. You can ask yourself some questions to evaluate your mood board, such as: Does it reflect your goals and audience? Does it communicate your web design style and mood? Does it inspire you to create your web design project? Does it look cohesive and consistent? You can also get feedback from your clients, colleagues, or friends, and ask them what they think and feel about your mood board. Based on your review and feedback, you can make any changes or adjustments to your mood board until you are satisfied with it.
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- Rabia Khan (RK) Group Chief Executive Officer (Group/CEO) at ITech Logistics LLC
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Art is a different kind of world & when it comes to web designing I would love to do it all by myself sitting on a table for good time to choose better thing...
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- Carolina Solaque Graphic Designer/ Illustrator / Creative Digital Content / Branding
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Revisar meticulosamente nuestro trabajo es una práctica común para garantizar que lo que hemos creado refleje fielmente lo que se nos pidió o lo que deseamos transmitir. Después de invertir varias horas en la elaboración de nuestro mood board, es natural sentirnos abrumados por la cantidad de información.La mejor estrategia es tomarnos unos minutos para realizar otra actividad antes de realizar una revisión final. Este descanso nos permite abordar la evaluación con una mente fresca y receptiva para notar posibles mejoras. Además, buscar la opinión de alguien perteneciente al grupo objetivo puede proporcionarnos una perspectiva externa invaluable. Sus comentarios nos ayudarán a identificar qué ajustar o si todo está bien.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Barbara Clarke Ruiz Creator, Innovative Thinker, Connector, Brand Builder, Activewear Design and Mktg Expert- Adidas, Nike, Walmart, NB, Asics, NBA, Jockey, Disney, Hanes, Eleven By Venus Williams and Fila alumna.
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I have my tried and true creative process. I like to begin all projects with a list. I need to purge all of my ideas first, define the overall big picture and then fill in the details with actionable steps. I will also create a calendar to ensure I meet deadlines and keep the project on tract.To create a web design mood board or any project mood board first define purpose and audience. Gather inspiration from websites, Pinterest, look at competitors in the space, etc. Choose digital or physical concepts boards to organize the elements. I prefer digital and typically organize in illustrator. Arrange them visually and add brief explanations. Review and tweak. Present for feedback, make any revisions and start the actual build out.
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- Steven Henderson Creative Developer
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Assuming a written mood board has not already been formulated in any way (perhaps you are a more visual person) then a mood board can be a great way to visualise things you like. In doing this, it can help you see how things relate or don’t; like the colour swatch samples you see when selecting paint or wallpaper patterns.If you plan to have somebody help with aspects such as business strategy or UX design, presenting a mood board this way could help you convey what you inevitably aspire towards, but couldn’t otherwise do so with words.
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