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Advantages of TikTok Ads
TikTok’s rapid upward trajectory means it’s now one of the world’s leading social media platforms. Featuring an estimated 800 million monthly users, the video-sharing platform lets people share 15-second video clips that can be combined for a total of 60 seconds. The platform is hugely popular amongst Millenials and Generation Z, but as TikTok continues to grow, it’s user base is consistently getting older. This means TikTok is increasingly great for reaching a wide range of people, although it remains the perfect place for products and services aimed at young people.
TikTok For Business is where brands can organise their digital marketing campaigns. Here, you can configure TikTok ads, which have proven remarkably useful when backed with detailed customer information. By understanding what TikTok users want to see, alongside a strategy that navigates the intricacies of the platform’s algorithms, it’s possible to develop a productive approach that attracts your target market. With TikTok now available in 154 countries, finding a TikTok marketing solution that engages your desired audience can lead to outstanding success.
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Spread Your Brand Message to Engaged Users
As TikTok has gone from strength to strength, technologically savvy brands have profited from a host of new advertising avenues. Perhaps the platform’s greatest benefit is that it gives brands the rare chance to engage directly with the traditionally elusive youth market. But if your company is going to reap the rewards from its marketing efforts, you have to develop a detailed approach that resonates with your target market. The ultimate goal is to dramatically increase engagement with your videos by attracting views, likes and comments, however, this is easier said than done.
By partnering with Primal’s talented team, our TikTok agency will assess your business and determine a strategy that’s going to engage your target market and increase brand awareness. Our TikTok advertising methods see us develop a variety of content ideas that complement your overall digital marketing strategy, ensuring your video content reaches high-quality users and encourages them to seek out your brand. TikTok might be famous for its singing and dancing videos, but we can show you how there are endless other ideas that achieve great results.
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Premium TikTok Advertising Strategies
For brands looking to build their following on TikTok, several different approaches are possible. Many companies create their own brand channel and post video content ranging from product showcases and user-generated content to comedy skits and follower challenges. By teaming up with a TikTok media agency like Primal, we can develop entertaining ideas that your audience is going to love.
A sharp marketing agency for TikTok always includes influencers in its digital strategy. With the platform’s most popular users enjoying millions of engaged followers, if your brand partners with the ideal influencer that shares your target market, it’s possible to significantly boost your brand’s visibility, reputation and conversions.
Display advertising is also particularly valuable on TikTok. Brands can design video ads that range from three to 60 seconds, while native In-Feed ads are embedded within playing videos or in the recommended queue. Finally, our TikTok agency can show you how Branded Hashtag Challenges and Effects increase your reputation amongst a young audience.
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Effective TikTok Marketing Methods
As brands have found reaching their target market difficult across social media, a talented TikTok marketing agency like Primal can show you why the platform has emerged as a great alternative. By developing a digital strategy that leverages the platform’s massive user base, brands can use amusing and informative campaigns to attract new customers. To reach TikTok users, video content can be paired with appropriate hashtags, capitalising on growing trends that get your videos seen by more people. Plus, appealing video captions can add your brand’s personality.
A keen approach to TikTok marketing always features music and sound. Primal’s fingers are on the pulse of what’s trending across the platform, as we design video content that’s bound to grow your follower count and overall engagement. Our superior TikTok advertising agency will get your brand up to speed on the latest social media platform, as we take what makes your brand unique and use it to outperform your competitors. By representing your brand as fun and approachable, it’s possible to earn loyal customers and generate more profit.
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Media Case Study
Online Supermaket | Nature2u.com.my
At the start of the pandemic in 2020, Nature2U operated solely on word-of-mouth and via a Google Form. As the brand established its website, previous campaign resulted in low traffic, which did not meet their aim to drive brand awareness across Malaysia and ultimately, bring in more sales & revenue. Nature2U approached Primal on 2021 to further improve their business.
2,559%
1260% Increase
RM4xx,xx
88% Increase
200%
Increase in Traffic
Media Case Study
Aesthetics | Klinikhana.com
Klinik Hana had created their own website during the pandemic and started to do online marketing. They were looking to get more customers to make online bookings through their website. Meanwhile, they were aiming to get customers who aged up to 50 years and who have stronger spending power.
450%
ROAS
RM44,xx
Within 3 months
19,331
New Users
Media Case Study
Personal Finance | Comparehero.my
CompareHero provides online comparison tool for finding, comparing and applying credit cards in Malaysia. CompareHero has been running website conversion campaigns for a period of time. They would like to focus on generating more conversions with a lower cost and optimizing the campaigns effectively to ensure conversions quality.
10,621
Increased by 401%
$4.34
Decreased by 48%
15.75%
Increased by 51%
Media Case Study
Real Estate | Ynhb.com.my/
YNH is having different residential properties, including new launch and older projects, which are located around different areas in Malaysia, including Mont Kiara, KLCC, Seri Kembangan and Perak. As the market is fairly competitive and there are few properties running at the same time, hence Primal is being engaged to work on all properties.
6,xxx
Increased by 25%
RM1xx
Decreased by 10%
300
Increased by 428%
Media Case Study
eCommerce | Ogawaworld.net
OGAWA wanted to focus primarily on promotional campaigns for their Lazada & Shopee stores, with the primary focus on driving sales. The challenge is in the management of the budget throughout the promotional periods to maximise performance, while juggling with the challenges of high competition during peak periods with other brands.
1xxx%
40% increase in ROAS
RM1xx
35% decrease in CPA
0.60%
17% increase
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Frequently Asked Questions
TikTok offers a range of marketing possibilities. By creating an engaging brand profile, developing eye-catching display ads and teaming up with influencers, you can attract your ideal target market.
By forming partnerships with relevant influencers, it’s possible to attract followers that relate to your brand. Meanwhile, your display ad campaigns need striking designs that capture attention and generate conversions.
TikTok For Business is where brands generate TopView, Brand Takeover and In-Feed ads. These are perfect for growing engagement rates, while Branded Hashtag Challenges and Effects entertain your followers.
Each business will have a different approach to marketing on TikTok, but an effective strategy involves engaging original content, bright ad campaigns and influencer partnerships that share your target market.
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Working with a top 3% agency will provide you tremendous negotiating strength. Our network of premier partners has ranked Primal™ as a top 3% tier agency. This gives us first-look access to new media goods, partnership plans, beta tests, and insider information, allowing us to stay ahead of the competition.
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